Every day
I've always been impressed with writers who can blog every day, especially those who can consistently pump out quality posts. People like Scoble, and Techcrunch -- they're everywhere, which (at least partially) explains why they're so popular.
Some do try blogging every day, but it seems that their posts lose focus. I think Raymond chan is an example of this. His early posts provided a unique view into early Microsoft Culture. These days, while many of his posts are still technical, lots of his posts are about things he reads on the internet. It's not his fault -- but he's trying to maintain one post a day, and there's only so much about Windows you can say.
I've read somewhere that 'blog' is a term old media uses to describe any form of online media. I don't think Techcrunch or Gawker or fasttcompany.tv qualify as a blogs -- they each have several web sites, and some even employ a pretty large staff. At some point 'blog' will be dropped, and they'll just be media companies.
I can't imagine writing something good every day. If I was out in the field, I might be able to write summary posts about things I did. I actually tried that for a while about a year ago here, but quickly realized that it was only amounting to garbage. When your 'field' is sitting in front of a laptop coding, there really isn't much to write about. Sure you can post about code snippets, but it isn't something I want to do every day.
So my goal is to only publish things after editing them for at least three to four days. It's to write stuff that doesn't seem like garbage when I read it a few months down the line. Maybe one day I'll get the hang of it.
Filed under: personal