I found a great video about SEO techniques from Tony Wright . It's not just about SEO, though, it's about all aspects of website marketing -- including advertising, viral mechanisms, and lots of other topics. SEO is a pretty tricky game, and I don't claim to be an expert by any means. Tony, on the other hand, seems to have a background doing this kind of stuff, so a lot of what he says comes from experience. One of the takeaways is that SEO is "a gift that keeps on giving" -- once you get great search placement, the incoming traffic is free. It's not rocket science, but it requires a certain mindset and awareness.

The reason I've been more interested in SEO lately because I've been having problems getting this domain to the top of the Google results. One problem I had was duplicate title and meta-description tags. These things are hardly an issue when you run software like Wordpress, which includes SEO out of the box.

After watching the video, I've been fixing up this site to be more search engine friendly. Mostly common sense stuff, like making sure that urls and titles contain keywords, and there are some quality outbound links. Small things. Eventually I might pull data from friendfeed or disqus server-side, and render it on each request.

In the mean time, check out the video: